State of the K-12 Market 2015

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Author(s): Market Data Retrieval (MDR)

Published: Jan. 12, 2016

Report Intro/Brief:
“MDR’s State of the K-12 Market 2015 finds continuing growth and some surprising expansion in a year where not everything happened as expected. The report is based on two large-scale surveys of education decision-makers, conducted by the EdNET Research team as well as industry experts’ research and analysis. Major findings in this year’s report focus on:

  • Budgets for instructional materials held steady after last year’s growth as digital materials, changes to adoption rules, and new providers soften the market for traditional publishers.
  • Instructional technology is rapidly expanding in school districts across the country, driven by online testing requirements, marketplace demand, and market innovation.
  • Personalized learning continues to become part of the modern classroom along with new instructional approaches, open educational resources, greater connectivity, and more mobility.
  • Despite the politicization of standards and the testing opt-out movement, the Common Core State Standards (CCSS) continue to drive decisions and purchases.
  • Concerns about privacy and data security have added a layer of complexity for companies selling to the K-12 education market—yet they cannot be ignored.”

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