Exposure of African American Youth to Alcohol Advertising, 2008-2009

-Full report-

Author(s): Johns Hopkins Bloomberg School of Public Health- The Center on Alcohol Marketing and Youth

Published: September 27th, 2012

Report Intro/Brief:
“In keeping with CAMY’s mission of monitoring youth exposure to alcohol advertising, the goals of this report were to: (1) analyze alcohol advertising exposure by type and brand among African-American youth ages 12–20 in comparison to all youth ages 12–20; and (2) assess the exposure of African-American youth ages 12–20 to alcohol advertising relative to African-American adults and all adults, and thus the extent to which African-American youth were overexposed to alcohol advertising relative to adults in magazines, on radio, and on television.”
-The Center on Alcohol Marketing and Youth



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