Reports

Smoking in Top-Grossing Movies – United States, 1991-2009

There’s less smoking in the movies but youth still see an awful lot, according to the latest issue of the CDC’s Morbidity and Mortality Weekly Report. It says that reducing tobacco scenes even further could help to reduce youth smoking.

The report summarizes the work of a project called Thumbs Up! Thumbs Down!, in which observers counted the number of scenes involving tobacco in the past decade’s highest-grossing movies. Tobacco “incidents” were defined as those featuring the use or implied use of tobacco products by any character.

The number of incidents have declined each year since reaching a high of 3,967 in 2005, to 1,935 in 2009. Also, 2009 was the first year in which more than half (51 percent) of all top-grossing movies showed no tobacco use, the CDC said.

However, such tobacco incidents occurred in 54 percent of the movies rated PG-13.

One meta-analysis estimated that exposure to smoking in popular movies could account for 44 percent of the likelihood that youths will smoke. The CDC says that decreased exposure to tobacco in movies in recent years might have contributed to the corresponding decline in youth tobacco use.

Free, four pages. www.cdc.gov/mmwr/preview/mmwrhtml/mm5932a2.htm.

Comments

Youth Today is the only independent, internationally distributed digital media publication that is read by thousands of professionals in the youth service field.

Youth Today adheres to high-quality journalistic standards, providing readers with professional news coverage dedicated to examining a wide spectrum of complex issues in the youth services industry from legislation to community-based youth work.

EDITORIAL INDEPENDENCE

Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue.

DONORS & DONOR TRANSPARENCY

We are committed to transparency in every aspect of funding our organization. Donors may be quoted, mentioned or featured in our stories. Our news judgments are made independently – not based on or influenced by donors. Accepting financial support does not mean we endorse donors or their products, services or opinions…(read more)

Recent Comments

Archives

Categories

Search

Kennesaw State University Mountain Logo & Ceneter for Sustainable Journalism Logo
LOGO Institute for Nonprofit News 3 turquoise boxes stacked in "J" shape

Copyright © 2018 Youth Today and MVP Themes --- Published by Center for Sustainable Journalism,
Kennesaw State University, 1200 Chastain Blvd. Suite 310, Kennesaw GA 30144

To Top