Reports

Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation

The Federal Trade Commission (FTC)

Concern over the dramatic increase in childhood obesity led Congress to request the FTC to conduct a study of food and beverage marketing geared towards children and teenagers. The report found that 44 major food and beverage marketers spent $1.6 billion to promote their products to children and teenagers in the United States in 2006.

The report calls for all food companies “to adopt and adhere to meaningful, nutrition-based standards for marketing their products to children under 12.” Companies should also re-examine whether a product that has “less” of, or is “reduced” in calories, fat or sodium is “a sufficient basis for qualifying as a ‘better for you’ product.”

The report also recommends these companies expand public outreach efforts “to educate children and adolescents about the importance of healthy eating and exercise.” Free, 120 pages. (202) 326-2222, http://www.ftc.gov/os/2008/07/P064504foodmktingreport.pdf.

Comments

Youth Today is the only independent, internationally distributed digital media publication that is read by thousands of professionals in the youth service field.

Youth Today adheres to high-quality journalistic standards, providing readers with professional news coverage dedicated to examining a wide spectrum of complex issues in the youth services industry from legislation to community-based youth work.

EDITORIAL INDEPENDENCE

Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue.

DONORS & DONOR TRANSPARENCY

We are committed to transparency in every aspect of funding our organization. Donors may be quoted, mentioned or featured in our stories. Our news judgments are made independently – not based on or influenced by donors. Accepting financial support does not mean we endorse donors or their products, services or opinions…(read more)

Archives

Categories

Recent Comments

Kennesaw State University Mountain Logo & Ceneter for Sustainable Journalism Logo
LOGO Institute for Nonprofit News 3 turquoise boxes stacked in "J" shape

Copyright © 2018 Youth Today and MVP Themes --- Published by Center for Sustainable Journalism,
Kennesaw State University, 1200 Chastain Blvd. Suite 310, Kennesaw GA 30144

To Top