Funding: Archives 2014 & Earlier

Wealth and Values Survey: The Affluent and Philanthropy


PNC Wealth Management

At a time when nonprofits need assistance the most – during the deepest recession since the Depression – many of the wealthiest Americans are cutting back on their donations, according to a new survey.

About 28 percent of the more than 1,000 Americans with at least $500,000 in investable assets who were surveyed reported that they either already have or plan to cut back on their charitable giving as a result of the economy. In contrast, just 13 percent of respondents said they have already or plan to increase their donations.

The online survey, commissioned for the past six years by PNC Wealth Management – which is operated by the PNC financial services organization – also showed that 55 percent of the respondents feel a sense of obligation to give back to their communities, compared with 58 percent the previous year.

Free, 8 pages. Contact: (412) 768-3711, and search for “affluent and philanthropy.”



Youth Today is the only independent, internationally distributed digital media publication that is read by thousands of professionals in the youth service field.

Youth Today adheres to high-quality journalistic standards, providing readers with professional news coverage dedicated to examining a wide spectrum of complex issues in the youth services industry from legislation to community-based youth work.


Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue.


We are committed to transparency in every aspect of funding our organization. Donors may be quoted, mentioned or featured in our stories. Our news judgments are made independently – not based on or influenced by donors. Accepting financial support does not mean we endorse donors or their products, services or opinions…(read more)



Recent Comments

Kennesaw State University Mountain Logo & Ceneter for Sustainable Journalism Logo
LOGO Institute for Nonprofit News 3 turquoise boxes stacked in "J" shape

Copyright © 2018 Youth Today and MVP Themes --- Published by Center for Sustainable Journalism,
Kennesaw State University, 1200 Chastain Blvd. Suite 310, Kennesaw GA 30144

To Top