Interacting Effects of Depression and Tobacco Advertising Receptivity on Adolescent Smoking

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This analysis of media receptivity finds that adolescents who suffer from feelings of depression are more likely to be affected by tobacco advertising, making them more likely to smoke. Not surprisingly, youths who could name an often-heard cigarette ad, had a favorite tobacco ad and had possessed or were willing to use tobacco products were found to be more likely to smoke. Those who also demonstrated clinical signs of depression showed a further likelihood of smoking. The analysis was of high-school freshmen, about 60 percent of whom said they had never smoked. 9 pages. Published in the March issue of Journal of Pediatric Psychology. Oxford University Press, Journals Subscription Dept., Great Clarendon St., Oxford OX2 6DP, U.K. (800) 852-7323,