Children’s Cereals: Sugar by the Pound

– Download Full Report –

Author(s): Environmental Working Group

  • Researchers: Dawn Undurraga, Olga Naidenko, Renee Sharp
  • Editor: Nils Bruzelius
  • Designer: Aman Anderson

Published: May 15, 2014

Report Intro/Brief:
“A comprehensive analysis by the Environmental Working Group of 1,556 cereals, including 181 marketed for children, shows that most pack in so much sugar that someone eating an average serving of a typical children’s cereal would consume more than 10 pounds of sugar a year from that source alone. And even though researchers have found that children are happy to eat low-sugar cereals, the supermarket cereal aisle offers few such products – and children’s cereals with cartoon characters on the box are among the most highly sweetened of all. EWG also re-reviewed a smaller sample of 84 popular children’s cereals that it had previously evaluated in 2011. This analysis found that while a handful of manufacturers lowered the sugar content of 11 cereals in that sample, the vast majority are still too sweet to be healthy, averaging two teaspoons per serving. One cereal added even more sugar. Not one of the 10 most sweetened cereals on EWG’s 2011 list lowered its sugar content.”
-Environmental Working Group


Youth Today is the only independent, internationally distributed digital media publication that is read by thousands of professionals in the youth service field.

Youth Today adheres to high-quality journalistic standards, providing readers with professional news coverage dedicated to examining a wide spectrum of complex issues in the youth services industry from legislation to community-based youth work.


Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue.


We are committed to transparency in every aspect of funding our organization. Donors may be quoted, mentioned or featured in our stories. Our news judgments are made independently – not based on or influenced by donors. Accepting financial support does not mean we endorse donors or their products, services or opinions…(read more)



Recent Comments

Kennesaw State University Mountain Logo & Ceneter for Sustainable Journalism Logo
LOGO Institute for Nonprofit News 3 turquoise boxes stacked in "J" shape

Copyright © 2018 Youth Today and MVP Themes --- Published by Center for Sustainable Journalism,
Kennesaw State University, 1200 Chastain Blvd. Suite 310, Kennesaw GA 30144

To Top