Youth Today is a national, nonprofit, independent news source for people who care about and work with children and youth. Youth Today serves a monthly readership of more than 40,000 leaders in youth organizations and other fields across the country.
• 84 percent of Youth Today readers are involved in the purchase selections for goods and services for their organization.
• 50 percent of Youth Today readers make final decisions regarding purchasing.
• Subscribers are leaders in organizations such as k-12 schools, after-school programs, camps, youth centers, foundations, universities and many more.
• 58 percent of Youth Today readers serve in an executive office or senior management position.
• 52 percent of Youth Today readers work in organizations with annual budgets from $1 million to more than $50 million.
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