Children’s Cereals: Sugar by the Pound

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Author(s): Environmental Working Group

  • Researchers: Dawn Undurraga, Olga Naidenko, Renee Sharp
  • Editor: Nils Bruzelius
  • Designer: Aman Anderson

Published: May 15, 2014

Report Intro/Brief:
"A comprehensive analysis by the Environmental Working Group of 1,556 cereals, including 181 marketed for children, shows that most pack in so much sugar that someone eating an average serving of a typical children’s cereal would consume more than 10 pounds of sugar a year from that source alone. And even though researchers have found that children are happy to eat low-sugar cereals, the supermarket cereal aisle offers few such products – and children’s cereals with cartoon characters on the box are among the most highly sweetened of all. EWG also re-reviewed a smaller sample of 84 popular children’s cereals that it had previously evaluated in 2011. This analysis found that while a handful of manufacturers lowered the sugar content of 11 cereals in that sample, the vast majority are still too sweet to be healthy, averaging two teaspoons per serving. One cereal added even more sugar. Not one of the 10 most sweetened cereals on EWG’s 2011 list lowered its sugar content."
-Environmental Working Group