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Sports4Kids aims to increase physical activity among youth by encouraging structured playground activities, such as Kick Ball and Four Square, and coordinating after-school and evening recreational programs. Activities are based at low-income public elementary schools. The group also trains community members to push local officials for more school playtime. Last month, Sports4Kids won the top award in the international Sport for a Better World contest, sponsored by Nike and Ashoka, a social-entrepreneurship association.