Missing Kids Cards Gone

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Don’t go searching for those "Have You Seen Me?" cards in your mail any more.

ADCO, the direct mail company that sends out the postcards bearing pictures of missing children, said last month that it was switching to larger, color pictures on the pages of its ShopWise mail circular. The reason? Rising mail costs.

“The little white card was becoming more costly for the [postal service] to process and deliver,” ADVO spokeswoman Mary Broaddus said in an e-mail. “It was becoming clear we had to do something.”

ADVO began mailing the cards in 1985. The company says the cards carried the images of more than 1,500 missing children and generated leads that helped to locate more than 140 of them.